The Brand Dharma name has roots in both Hinduism and Buddhism. Dharma is derived from a Sanskrit word about doing one's duty in this universe. While there is no single word that translates into English, "purpose" comes close. 

The Brand Dharma logo includes the "dharmachakra" wheel, which is also known as the wheel of law. The eight spokes of the wheel encourage us to reflect upon our Understanding, Intention, Speech, Actions, Livelihood, Effort, Mindfulness, and Concentration.  We are all evolving in these areas, everyday, so grace must be shown through the process.